What Is Purchase Intent? The indicator of a prospect’s propensity to acquire a good or a service is called purchase intent or buying intent. In the digital world, there are many different platforms, including websites, social media, and other marketing channels, where intent data is dispersed. Hence, the difficulty for a SaaS marketing team is […]
In conversation with Aparna Manchanda: Head of Risk and Analytics at DMI Finance The Challenge DMI Finance was facing the challenge of getting quality alternate data to fuel their analytics models and understanding what data variables hold the best for credit profiling their non-traditional credit (NTC) users. The Solution They decided to partner with GeoIQ
Addresses play a pivotal role in the success of any business, as they are the key to converting and retaining customers. It may come as a surprise, but having accurate and complete addresses is crucial for any business to thrive. The failure to find a location due to a missing, incorrect or poor addresses in
Address standardization is the process of accurately registering addresses and converting data to a nation’s official specifications. A high-quality address standardization system will keep a constant and trustworthy single-best record, which is obtained by combining reference data from hundreds of data sources, in order to give complete coverage. By automating the process of transforming addresses
As a location data company, we know how valuable geocoding can be in unlocking the potential of location data. Address geocoding, in particular, is an essential tool for businesses seeking to map and analyze data by location. In this guide, we will provide a complete overview of address geocoding, including what it is, how it
Lead prioritization is not a new concept. Businesses use CRM and other platforms to manage and prioritize their leads for faster conversions and better deal size. What has worked until now is to prioritize leads based on ICP (Ideal Customer Profile) and Degree of Intent, which is essential but insufficient. We take it a step
