Why Do Competitors Open Their Stores Next to One Another?
Ever wondered why do competitors open their stores next to one another and whether it can hamper their revenue? Answer is a NO and read to learn why!
Location Intelligence
How to Choose the Best Location for Restaurant?
Starting your restaurant is an exciting journey, but one of the most critical decisions is choosing the right location. The success of your restaurant can largely depend on where you decide to set up. Here’s a simplified guide for first-time or small-scale restaurateurs looking for the ideal spot. 1. Know Your Customers The first step
10 Key Factors Affecting Retail Location: Pick the Right Site for Your Retail Store
A location has many variables you need to consider before choosing one. Explore the major factors affecting retail store locations to find the most optimal choice.
What is Geofencing Marketing? Definition, How it Works, Benefits, Use Cases & More!
Geofencing marketing is a more precise way to narrow down location you want to target. This is your complete guide to maximize your geofence marketing efforts.
8 Strategies to Increase Footfall in Retail Store
Successfully attracting customers to a retail store is challenging even under the best of circumstances. But add uncertain elements like pressure from competitors, along with a lack of a target audience, and you will have a problem on your hands. However, leveraging data in your business decisions allows you to identify the strategies to increase
A Guide to Effective Competition Mapping in 2024 (with examples)
Sun Tzu famously said, “Know your enemy and know yourself and never fear the result of a hundred battles.” Competition mapping is the starting point to accurately develop a comprehensive expansion strategy for a retail business. Competitor analysis also known as competition mapping is the strategic process of analyzing and evaluating your competitors’ strengths, weaknesses,