market cannibalization

What is market cannibalization in retail and how to avoid it?

In the retail industry, market cannibalization happens when a new product reduces sales of an existing product from the same company, resulting in a decrease in overall profit and revenue. This frequently happens when too comparable items are introduced, or when the same customer base is targeted, leading to internal competition instead of drawing in […]

Omnichannel retail trends for 2024

Omnichannel Retail Trends for 2024

After a challenging year in 2023 marked by low consumer confidence and the confluence of lower online or offline sales, store closures, d2c brand shutting down etc. and constrained discretionary income, retailers faced significant obstacles. As per a by Retailers Association of India (RAI)  retail sales in January 2024 saw a modest increase of 5%

top retail analytics companies

The Top 10 Retail Analytics Companies: An Overview

In the world of retail, making data-driven decisions is paramount for success. This is where a Retail Analytics Company comes into play, serving as the linchpin in transforming raw data into actionable insights. These companies specialize in deciphering complex consumer data, uncovering trends, and providing retailers with a clear roadmap to enhance customer experiences and

customer addresses

The Right way to collect the customer addresses for accurate geocoding

In an increasingly digital world, the importance of accurate location data cannot be overstated. Whether it’s for delivery services, collections, or even customer service, an accurate geocoding system can make all the difference. Among the many aspects of location data, the process of collecting customer addresses plays a critical role. It’s not just about getting

E-commerce Shipping & Delivery Issues: 

Introduction: In the fast-paced world of e-commerce, shipping, and delivery play a crucial role in ensuring customer satisfaction. However, businesses often need help with meeting delivery expectations. From delayed shipments and lost packages to inefficient routing and high costs, these issues can hinder growth and impact customer loyalty. Thankfully, there is a powerful solution at

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