Case Study

dark store location

Estimating demand for potential new dark stores for a quick commerce brand

The success of quick commerce brands in India is picking up, especially in the metro and tier-I cities. These services have paved their way into the daily functioning of the super-busy working class and are witnessing abundant demand. In an interview with the Business Today Magazine, Deepinder Goyal (Founder, Zomato) exclaimed, “Blinkit will be larger […]

D2C Mattress Brand - expansion case study

Premium D2C Furniture Brand’s Expansion to 8 Cities

The brand in this case study is a premium mattress brand offering orthopedic support products. This case study highlights how GeoIQ helped the brand identify its target audience, help understand the revenue potential of a market, and eventually help open new profitable stores.   Premiumization of Indian Products India’s consumer demography is evolving.  The unprecedented wealth

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