Author name: Ayushee

market cannibalization

What is market cannibalization in retail and how to avoid it?

In the retail industry, market cannibalization happens when a new product reduces sales of an existing product from the same company, resulting in a decrease in overall profit and revenue. This frequently happens when too comparable items are introduced, or when the same customer base is targeted, leading to internal competition instead of drawing in […]

Retail Data Analytics Best Practices

Retail analytics emerges as a vital asset for organizations of any scale. Its benefits range from determining client preferences and guaranteeing precise inventory management to improving the quality of service. Thus, the importance of investing in capable retail analytics solutions cannot be emphasized, as they act as catalysts for growth and the maintenance of a

Omnichannel retail trends for 2024

Omnichannel Retail Trends for 2024

After a challenging year in 2023 marked by low consumer confidence and the confluence of lower online or offline sales, store closures, d2c brand shutting down etc. and constrained discretionary income, retailers faced significant obstacles. As per a by Retailers Association of India (RAI)  retail sales in January 2024 saw a modest increase of 5%

site selection with location intelligence

Refine Your Site Selection Process with Location Intelligence

In today’s competitive business landscape, choosing the right business location for your venture is crucial for success. Whether you are planning to open a new retail store, expand your business, or establish a manufacturing plant, a well-informed site selection process is essential. This blog aims to guide you through the process of refining your site

Advantages of Using Data Analytics in the Retail Industry

In the rapidly evolving landscape of the retail industry, staying ahead of the competition is no longer just about having an appealing storefront or offering attractive discounts. Today, data has become the new currency, and smart retailers are harnessing the power of data analytics to gain valuable insights into consumer behavior, optimise operations, and boost

location data

AI and Location Data: Bridging the Gap

One powerful tool that has emerged is location intelligence, which harnesses the wealth of data generated by connected devices and utilizes it to fuel predictive artificial intelligence (AI) algorithms. By bridging the gap between location data and predictive AI, businesses can unlock a plethora of opportunities to optimize operations, enhance customer experiences, and drive informed

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