D2C Mattress Brand - expansion case study

Premium D2C Furniture Brand’s Expansion to 8 Cities

The brand in this case study is a premium mattress brand offering orthopedic support products. This case study highlights how GeoIQ helped the brand identify its target audience, help understand the revenue potential of a market, and eventually help open new profitable stores.   Premiumization of Indian Products India’s consumer demography is evolving.  The unprecedented wealth […]

7 most profitable and trending retail store franchises in India

7 Profitable and Trending Retail Store Franchises in India

Buying a retail store franchise is an effective method of wealth creation. Franchisee owners leverage the market capitalization of the franchisor brand. By utilizing the franchisor’s robust marketing and HR training, franchisees gain a competitive edge for building thriving businesses. But, how do you select the right franchise for your available resources? Given below are

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How to Start a Franchise Business: 5 Key Steps

Have you ever wondered how to start a franchise business?  But, before understanding the steps involved in starting a franchise business, let’s learn why you should invest in a franchise.  Franchising provides a safe and structured pathway toward success for new and experienced businessmen. Starting a franchise business allows businessmen to work with renowned brands

10 Low-Investment Franchise Opportunities in India

In this report, we have identified ten low-investment franchise opportunities for your consideration. From breaking down the investment outlay to helping you build a brief overview of the brand’s store locations. This report contains all the information you require to make an investment in a profitable low-cost franchise opportunity.  Furthermore, we have helped define the

Featured image for the blog highlighting eight strategies for increasing retail footfall

8 Strategies to Increase Footfall in Retail Store

Successfully attracting customers to a retail store is challenging even under the best of circumstances. But add uncertain elements like pressure from competitors, along with a lack of a target audience, and you will have a problem on your hands. However, leveraging data in your business decisions allows you to identify the strategies to increase

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