The biggest loss for a brand that operates offline is the store or facility closure. The cost of shutting shop when accumulated over time is massive. The only way to avoid this loss is to open stores and facilities where the success probability is high. Let’s take a look at how the cost of a […]
In the retail industry, market cannibalization happens when a new product reduces sales of an existing product from the same company, resulting in a decrease in overall profit and revenue. This frequently happens when too comparable items are introduced, or when the same customer base is targeted, leading to internal competition instead of drawing in
The success of quick commerce brands in India is picking up, especially in the metro and tier-I cities. These services have paved their way into the daily functioning of the super-busy working class and are witnessing abundant demand. In an interview with the Business Today Magazine, Deepinder Goyal (Founder, Zomato) exclaimed, “Blinkit will be larger
The brand in this case study is a premium mattress brand offering orthopedic support products. This case study highlights how GeoIQ helped the brand identify its target audience, help understand the revenue potential of a market, and eventually help open new profitable stores. Premiumization of Indian Products India’s consumer demography is evolving. The unprecedented wealth
Buying a retail store franchise is an effective method of wealth creation. Franchisee owners leverage the market capitalization of the franchisor brand. By utilizing the franchisor’s robust marketing and HR training, franchisees gain a competitive edge for building thriving businesses. But, how do you select the right franchise for your available resources? Given below are
Brand Profile Valued at over $78.50 billion in FY21, India’s jewelry market is the second largest in the world. The lion’s share of India’s appetite for jewelry is satisfied by the consumption of gold ornaments with Indians buying over 600 tonnes of gold jewelry in 2021. Following a close second is India’s affinity with silver
