Retail Risk: Shopping Malls vs High Streets

When a retailer decides to open a new store, one of the most pivotal decisions is location. The age-old debate between choosing a high street or a shopping mall continues to challenge retail expansion teams. While both formats offer visibility, footfall, and brand recall, they also come with distinct risk profiles. Understanding these risks and […]

market saturation analysis

Importance of Market Saturation Analysis in Retail Expansion

Retail success isn’t just about choosing favorable retail locations; it also involves taking a step back to understand when a market is saturated and when it still holds potential. This article explores the importance of market saturation analysis and how it guides profitable retail expansion. What is Market Saturation Analysis in Retail? Market saturation occurs

competitive intelligence

Using Location Data for Smarter Competitive Intelligence

In today’s fiercely competitive business landscape, staying ahead means not only understanding your customers, but also keeping a close eye on your competitors. Traditional methods of gathering competitive intelligence—such as surveys, audits, or third-party reports—tend to be slow, static, and often out of date. That’s where location data comes into its own. Real-world, real-time, and

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