GeoIQ-Certified Top 100 Bars and Breweries in India

Presenting the list of top 100 “Points of Interest” or “Crowd Pullers” within the bars, breweries, and other establishments in similar categories. We’ve been tracking mobility patterns of businesses and points of interest across India, and this list intends to celebrate the amazing work businesses have been doing to pull crowds, in some landmark cases, even from far-off places.  

What Is a Category Killer and How Do They Impact the Retail Market?

In the retail space, certain business models rise above the competition, reshaping how consumers shop and how businesses operate. One such business model is the category killer. Category killers are designed to dominate a specific market segment, making them crucial for businesses aiming to capture a large market share, outpace smaller competitors, and become the

The Rise & Fall of Big Bazaar – Detailed Case Study

Big Bazaar’s case study is a classic example of retail success and failure. Once a pioneer in Indian organized retail, it gained widespread popularity for its value-driven approach, primarily targeting the middle-class market. However, its meteoric rise was eventually overshadowed by challenges stemming from overexpansion, intense competition, and financial mismanagement. In this article, we shall

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