Revolutionizing OOH Advertising using Location Data

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Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually experienced, as the name suggests, outside of the home.  This includes billboards, wallscapes, and posters seen while “on the go;”. Place-based media seen in places such as convenience stores, medical centers, shopping malls, and buildings are also part of […]

Lenders breaking new ground with location data

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Credit Bureaus such as CIBIL are responsible for keeping historical information of credit of individuals and businesses and credit history is gathered from lenders and other financial sources to obtain the credit score. For individuals and small businesses not having access to regular banking services, standard credit scores from bureaus are not available; and hence

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