GeoIQ Achieves SOC 2 Type II Security Designation for Data Protection

GeoIQ, a leading provider of location data and intelligence solutions, has achieved the SOC 2 Type II security designation. This achievement highlights the company’s commitment to maintaining the highest standards of security and data protection, providing customers with peace of mind knowing their sensitive information is secure. What is SOC 2 Type II Security Designation? […]

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COD Payments in Micro-Localities: A Seller’s Guide

The rise of eCommerce has revolutionized the way people shop in India. With the widespread availability of the internet and smart devices, online shopping has become a common practice in households across the country. Despite this digital shift, one key factor that drives buyers to shop online is the option to pay in cash. COD

Piramal Finance – Addressing Unserved User Instances With Alternate Data

Here’s an excerpt from a candid conversation between Devashish Fuloria, Co-founder and CEO at GeoIQ, and Markandey Upadhyay, Head-BIU at Piramal Finance. The Challenge: Reducing drop-offs and unserved user instances with alternate data sources Being in the lending business, we get all sorts of different loan applications. The traditional way to get more information about

What is Reverse Geocoding? How to do it and its Applications

Reverse geocoding is a powerful tool used to determine the physical address of a given location based on its geographic coordinates. It has enabled the way the world navigates and interacts with each other via accurate mapping and location-based services.  By leveraging sophisticated algorithms and data sources, reverse geocoding has made it possible to translate

Assess Purchase Intent With Address Quality Scores

What Is Purchase Intent? The indicator of a prospect’s propensity to acquire a good or a service is called purchase intent or buying intent. In the digital world, there are many different platforms, including websites, social media, and other marketing channels, where intent data is dispersed. Hence, the difficulty for a SaaS marketing team is

Location Data Fueling Analytics Models for DMI Finance

In conversation with Aparna Manchanda: Head of Risk and Analytics at DMI Finance The Challenge DMI Finance was facing the challenge of getting quality alternate data to fuel their analytics models and understanding what data variables hold the best for credit profiling their non-traditional credit (NTC) users. The Solution They decided to partner with GeoIQ

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