Using Location Data to Drive Foot Traffic to Your Store

In today’s competitive retail landscape, getting customers through the door is more critical than ever. With the rise of e-commerce, brick-and-mortar stores must find ways to increase their foot traffic to remain relevant and profitable. Attracting potential customers to your store requires a strategic approach that involves various marketing tactics, excellent customer service, and a […]

Important Factors of Site Selection. How to Augment it with Location Data

Are you looking for the perfect location to open your next store? Selecting the right site can make all the difference in the success of your business. Choosing the right site can make all the difference in attracting the right customers and maximizing your sales potential. However, with so many factors to consider, the site

The Role of Location Data In Retail Merchandising

What is Retail Merchandising? The process by which retailers, brands, and other product firms make their goods available in stores is referred to as retail merchandising. Each retail establishment has a unique product line that it sells to customers. The merchandise presentation is crucial when it comes to drawing clients into the store and encouraging

Address Quality API: The Complete Solution to Validate Incorrect/Poor Addresses

Incorrect addresses can be a significant challenge and expense for businesses across various industries, both in India and worldwide. Unfortunately, many customers may not realize the impact that incorrect addresses can have on a business’s operations and bottom line. The cost of incorrect addresses can be significant, particularly for e-commerce businesses that rely on timely

What is Retail Analytics? How to Use it for Strategic Decisioning?

The retail industry is no stranger to change, but the pace and scope of recent developments have left many feeling overwhelmed. As we approach 2023, retailers are bracing themselves for another wave of uncertainty. Economic challenges, geopolitical tensions, shifting consumer preferences, supply chain disruptions, and labor issues are just some of the factors that are

Feature Store – A Data Scientist’s Perspective

We have heard a lot about feature stores and how they are transforming the MLops space but all from the data engineering viewpoint. For a data scientist, the toolkit is rapidly expanding. Does it make sense for them to adopt one more? In the development stage of a machine learning project, data scientists do large

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