In today’s rapidly evolving business landscape, making informed decisions about site selection is crucial for the success of any organization. Choosing the right location can significantly impact sales, customer reach, and overall business performance. To ensure the optimal site selection strategy, leveraging POI (Point of Interest) data has emerged as a powerful tool for gaining […]
Over the years, we have relied on economic indicators to gauge the strength of our economy, social indicators to assess the welfare of our people, and environmental indicators to understand the threats and consequences to our environment. However, these indicator projects have predominantly operated on a large scale, from international measures to city-level assessments, leaving
Catchment area is a crucial element used to understand a store’s reach and its market influence. Picture it as a vibrant tapestry woven by location data, seamlessly blending customer behavior, market dynamics, and strategic decision-making. What is Catchment Area? Catchment area refers to the area from which a business or service drives its customers. Therefore,
Harnessing location data for retail profit and revenue prediction is a transformative approach that empowers retailers to gain valuable insights into consumer behavior and market dynamics. The approach of estimating future sales and the products that consumers will purchase using both quantitative and qualitative data is known as retail profit forecasting. It assists you in
In the modern digital age, data has become the driving force behind countless innovations and insights. One type of data that is revolutionizing the way we understand movement is mobility data. From tracing our daily journeys to deciphering transportation patterns on a broader scale, mobility data offers a window into the intricate dynamics of human
Picture this – you’re walking down the street and you see a bustling store with crowds of people coming in and out. What makes that store so popular? What is it about the products, the atmosphere, or the customer service that draws people in? As a retailer, you want to know the answers to these
