Affluence Index A measure of prosperity in a selected catchment area. The measure of affluence is relative to the established retail brand. The definition of affluence for a luxury brand is different from the difference of the same for a value-fashion brand. Accessibility The ease with which a customer can reach the store. The distance […]
Incorporating inferences derived from foot traffic analysis of a site location can help retailers develop a comprehensive framework to drive profitability. Footfall or foot traffic patterns of a street are a key aspect to the success of a retail store. While high footfall on the street is an indicator of anticipated success, the characteristics of
Expanding a business requires the implementation of retail expansion strategies to naturally grow a company. But, it can also be full of challenges. A business can avoid the perils of failure by avoiding common pitfalls and taking practical steps. Understanding the factors responsible for a successful retail expansion helps reduce gut-based decisions and the break-even
A Brief About the Kitchen Appliance Chain In this case study, we are considering the expansion requirement for a company that has leveraged its traditionally strong presence in the kitchenware industry to reimagine itself as a kitchen appliance company catering to a new audience. After being listed on the NSE, the brand leveraged its traditionally
For retail brands setting up their offline presence, the cost of setting up a store is enormous. The huge capex and the monthly recurring opex keep piling on every month and with each store opened. When the brands lack a strategic approach to retail expansion, the chances are higher for this cost to negatively impact
The importance of location in determining the success of a retail store cannot be underplayed. The perfect retail location requires the smooth operation of multiple variables, but the failure of a store can sometimes be attributed to a single factor. To ensure that your next retail location is the perfect one, you will need to
