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National Health Index

Unveiling Insights: India’s Healthcare District Report 

This report presents a comprehensive healthcare index covering districts across India, designed to provide valuable insights into the state of healthcare nationwide. By analyzing a diverse range of factors—including population and household profiles, Quality of family planning services, and delivery care—we aim to highlight both strengths and opportunities within India’s healthcare system.

A Guide to Effective Competition Mapping in 2024 (with examples)

Sun Tzu famously said, “Know your enemy and know yourself and never fear the result of a hundred battles.”  Competition mapping is the starting point to accurately develop a comprehensive expansion strategy for a retail business.  Competitor analysis also known as competition mapping is the strategic process of analyzing and evaluating your competitors’ strengths, weaknesses,

Glossary of Common Terms at GeoIQ

Affluence Index A measure of prosperity in a selected catchment area. The measure of affluence is relative to the established retail brand. The definition of affluence for a luxury brand is different from the difference of the same for a value-fashion brand.  Accessibility  The ease with which a customer can reach the store. The distance

What is Alternative Data and their Top 7 providers?

In this article, we’ll start by explaining alternative data. What exactly is it? Well, it’s not your typical data. Instead, it’s the kind of information that doesn’t come from traditional sources like financial statements or official reports.  It’s the hidden treasure trove of insights that can provide a more accurate, faster, and deeper understanding of

GeoIQ Achieves SOC 2 Type II Security Designation for Data Protection

GeoIQ, a leading provider of location data and intelligence solutions, has achieved the SOC 2 Type II security designation. This achievement highlights the company’s commitment to maintaining the highest standards of security and data protection, providing customers with peace of mind knowing their sensitive information is secure. What is SOC 2 Type II Security Designation?

A Comprehensive Guide to Geocoding: Unlock the Power of Location Data

As a location data company, we know how valuable geocoding can be in unlocking the potential of location data. Address geocoding, in particular, is an essential tool for businesses seeking to map and analyze data by location. In this guide, we will provide a complete overview of address geocoding, including what it is, how it

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