In the retail space, certain business models rise above the competition, reshaping how consumers shop and how businesses operate. One such business model is the category killer. Category killers are designed to dominate a specific market segment, making them crucial for businesses aiming to capture a large market share, outpace smaller competitors, and become the […]
Big Bazaar’s case study is a classic example of retail success and failure. Once a pioneer in Indian organized retail, it gained widespread popularity for its value-driven approach, primarily targeting the middle-class market. However, its meteoric rise was eventually overshadowed by challenges stemming from overexpansion, intense competition, and financial mismanagement. In this article, we shall
With the advent of technology and the rapid changes in consumer behavior over the past decade, different types of retailers have emerged to cater to diverse markets and unique needs. Retailers can broadly be categorized by three aspects: If you’re looking to start your retail journey, it’s essential to understand these retail types in detail
Beauty brands are transforming offline retail in India, from luxury targeting Tier II cities to international brand debuting in Indian market.
Independent retailing plays a significant role, not only in retail market share but also in our daily life. We see these independent retailers in our day-to-day life almost every day in many shapes and forms. These businesses offer unique products, and personalized services, and cater to specific market segments. As an independent retailer, the ability
Online shopping has come a long way since its inception and it certainly transformed the way consumers interact with their favorite products and brand. The future of online shopping promises to be more personalized, immersive, and efficient with the advent of emerging technologies like AI/ML, AR/VR, and others. This article explores the key trends shaping
