A Brief About the Kitchen Appliance Chain In this case study, we are considering the expansion requirement for a company that has leveraged its traditionally strong presence in the kitchenware industry to reimagine itself as a kitchen appliance company catering to a new audience. After being listed on the NSE, the brand leveraged its traditionally […]
For retail brands setting up their offline presence, the cost of setting up a store is enormous. The huge capex and the monthly recurring opex keep piling on every month and with each store opened. When the brands lack a strategic approach to retail expansion, the chances are higher for this cost to negatively impact
The importance of location in determining the success of a retail store cannot be underplayed. The perfect retail location requires the smooth operation of multiple variables, but the failure of a store can sometimes be attributed to a single factor. To ensure that your next retail location is the perfect one, you will need to
Like any other business, for a fitness brand growth is dependent on being accessible to the right audience on the right street across multiple cities. Apart from this. there are multiple concerns for a fitness chain to address while opening new fitness centers, some of which are: For a major fitness brand in India, GeoIQ
The success or closure of a retail store is an intricate interplay of various elements, demanding a comprehensive understanding of consumer behavior, economic trends, technological advancements, product-market fit, and more. The surge in retail closures is not a matter of mere chance. Comprehensive data analysis points to four primary contributors: poor location selection, brand cannibalization,
“Don’t go offline when you want to, go offline when your users want you to!” The internet has transformed the business of Direct-To-Consumer (DTC) brands thanks to increasing digital penetration. This has led to the adoption of digital payment methods, an increase in market awareness of consumers, and the rise of hyperlocal businesses. The confluence
