In the world of business, success isn’t merely about having a great product or service; it’s about finding the right audience to appreciate and benefit from what you offer. Your ideal customers are the key to unlocking growth, loyalty, and profitability. But who are they, and how do you reach them effectively? In this exploration, […]
In the dynamic realm of retail expansion, discovering new opportunities in smaller cities (like tier II and tier III in India) is like finding hidden treasures. But there’s a big problem—businesses often don’t have enough information about these places, hindering them from making informed decisions. In this article, we’ll explore how using location data can
The Indian retail industry has had a rather inconsistent curve, but after the pandemic things have picked up a lot. Everything is escalating due to the boom in e-commerce, there are changes in the spending patterns and many newer ways of payments. In this article, we’ll explore the fundamentals of the Indian retail industry, study
Stockpiling up inventory for an audience who will never come. This is an exercise in absurdity that ranks among the greatest experiments in financial ruin in the history of the world. As a retail professional, you may own a retail business, or work for one. And nothing is more important to you and your business
In its most basic form, retail business intelligence is the process of transforming data into valuable insights within the retail sector. This can be achieved through various methodologies, but it typically entails the utilization of analytics to understand emerging trends and recurring patterns. In this article we will understand retail business experience and how it
In the rapidly evolving landscape of the retail industry, staying ahead of the competition is no longer just about having an appealing storefront or offering attractive discounts. Today, data has become the new currency, and smart retailers are harnessing the power of data analytics to gain valuable insights into consumer behavior, optimise operations, and boost
