Retail

market cannibalization

What is market cannibalization in retail and how to avoid it?

In the retail industry, market cannibalization happens when a new product reduces sales of an existing product from the same company, resulting in a decrease in overall profit and revenue. This frequently happens when too comparable items are introduced, or when the same customer base is targeted, leading to internal competition instead of drawing in

How to Start a Franchise Business: 5 Key Steps

Have you ever wondered how to start a franchise business?  But, before understanding the steps involved in starting a franchise business, let’s learn why you should invest in a franchise.  Franchising provides a safe and structured pathway toward success for new and experienced businessmen. Starting a franchise business allows businessmen to work with renowned brands

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