Like any other business, for a fitness brand growth is dependent on being accessible to the right audience on the right street across multiple cities. Apart from this. there are multiple concerns for a fitness chain to address while opening new fitness centers, some of which are: For a major fitness brand in India, GeoIQ […]
The success or closure of a retail store is an intricate interplay of various elements, demanding a comprehensive understanding of consumer behavior, economic trends, technological advancements, product-market fit, and more. The surge in retail closures is not a matter of mere chance. Comprehensive data analysis points to four primary contributors: poor location selection, brand cannibalization,
“Don’t go offline when you want to, go offline when your users want you to!” The internet has transformed the business of Direct-To-Consumer (DTC) brands thanks to increasing digital penetration. This has led to the adoption of digital payment methods, an increase in market awareness of consumers, and the rise of hyperlocal businesses. The confluence
In the heart of Delhi, nestled amidst bustling avenues and whispers from a long past, lies Khan Market – a microcosm of the city’s vibrant energy, where designer handbags glimmer like trophies and rents rival their shine. But what elevates this seemingly unremarkable cluster of storefronts to the prestigious ranks of the world’s most expensive
Introduction Only fifteen years ago, the average middle-class Indian consumer had to physically visit their grocer at the start of the month to stock the essentials. Amongst them, the more enterprising grocer would offer a revolutionary service, home delivery, and sometimes, if the billed amount was high enough – it would be free. The home
High streets have always been the go-to place for retail expansion. It has always been the proverbial promised land of retail. A microcosm of the global retail industry, high streets are where brands from foreign shores rub shoulders with homegrown brands. But the retail apocalypse raging worldwide that escalated due to the pandemic has now
