Foot Traffic vs. Sales – Why a Busy Street Doesn’t Always Mean High Retail Profits
Decoding the foot traffic vs sales conundrum for a retail store. Why does high foot traffic not always translate to higher revenue? It’s a common belief: if people are walking past your storefront all day, sales must follow. However, experienced retailers know that visibility doesn’t always translate into profitability. While footfall is a visible, easy-to-measure […]