Location Intelligence

Lending: The game of zero-sum and the quintessential challenge of risk prediction

TL;DR — Lending is a risky enterprise. To be at its best profit-making potential, businesses need borrowers with maximum tenure without the risk of defaults. The insights that banks and NBFCs work with are limited and do not effectively alleviate risk. Location intelligence helps measure ‘affluence’ — the intangible benefits of functional living or operating […]

How Insurance industry is using location attributes to expedite growth and reduce risks

Insurance companies can gain from location intelligence by tapping into risk analysis of different types of risk claims. Increased usage of location intelligence can be crucial for an insurance company’s digital transformation path. Location intelligence solutions have potential applications across a range of insurance processes, including marketing, distribution, pricing, underwriting, loss mitigation, claims, fraud management,

Revolutionizing OOH Advertising using Location Data

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually experienced, as the name suggests, outside of the home.  This includes billboards, wallscapes, and posters seen while “on the go;”. Place-based media seen in places such as convenience stores, medical centers, shopping malls, and buildings are also part of

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