Location Intelligence

Address Standardization: What is it? Why do it? And how to do it?

Address standardization is the process of accurately registering addresses and converting data to a nation’s official specifications. A high-quality address standardization system will keep a constant and trustworthy single-best record, which is obtained by combining reference data from hundreds of data sources, in order to give complete coverage. By automating the process of transforming addresses […]

Lending: The game of zero-sum and the quintessential challenge of risk prediction

TL;DR — Lending is a risky enterprise. To be at its best profit-making potential, businesses need borrowers with maximum tenure without the risk of defaults. The insights that banks and NBFCs work with are limited and do not effectively alleviate risk. Location intelligence helps measure ‘affluence’ — the intangible benefits of functional living or operating

How Insurance industry is using location attributes to expedite growth and reduce risks

Insurance companies can gain from location intelligence by tapping into risk analysis of different types of risk claims. Increased usage of location intelligence can be crucial for an insurance company’s digital transformation path. Location intelligence solutions have potential applications across a range of insurance processes, including marketing, distribution, pricing, underwriting, loss mitigation, claims, fraud management,

Revolutionizing OOH Advertising using Location Data

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually experienced, as the name suggests, outside of the home.  This includes billboards, wallscapes, and posters seen while “on the go;”. Place-based media seen in places such as convenience stores, medical centers, shopping malls, and buildings are also part of

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