Location Intelligence

What is mobility data and why is it important?

In the modern digital age, data has become the driving force behind countless innovations and insights. One type of data that is revolutionizing the way we understand movement is mobility data. From tracing our daily journeys to deciphering transportation patterns on a broader scale, mobility data offers a window into the intricate dynamics of human […]

Address Quality API: The Complete Solution to Validate Incorrect/Poor Addresses

Incorrect addresses can be a significant challenge and expense for businesses across various industries, both in India and worldwide. Unfortunately, many customers may not realize the impact that incorrect addresses can have on a business’s operations and bottom line. The cost of incorrect addresses can be significant, particularly for e-commerce businesses that rely on timely

cod payment

COD Payments in Micro-Localities: A Seller’s Guide

The rise of eCommerce has revolutionized the way people shop in India. With the widespread availability of the internet and smart devices, online shopping has become a common practice in households across the country. Despite this digital shift, one key factor that drives buyers to shop online is the option to pay in cash. COD

What is Reverse Geocoding? How to do it and its Applications

Reverse geocoding is a powerful tool used to determine the physical address of a given location based on its geographic coordinates. It has enabled the way the world navigates and interacts with each other via accurate mapping and location-based services.  By leveraging sophisticated algorithms and data sources, reverse geocoding has made it possible to translate

Assess Purchase Intent With Address Quality Scores

What Is Purchase Intent? The indicator of a prospect’s propensity to acquire a good or a service is called purchase intent or buying intent. In the digital world, there are many different platforms, including websites, social media, and other marketing channels, where intent data is dispersed. Hence, the difficulty for a SaaS marketing team is

The Economic and Business Implications of Poor Addresses

Addresses play a pivotal role in the success of any business, as they are the key to converting and retaining customers. It may come as a surprise, but having accurate and complete addresses is crucial for any business to thrive. The failure to find a location due to a missing, incorrect or poor addresses in

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