Case Study

Enabling Credit Risk Assessment of New to Credit Customers For NAVI

Risk assessment and credit profiling for new to credit customers is tricky. Along with it, there is great scope for improving the accuracy of risk prediction for credit-served customers too. For NAVI, we discovered location attributes that indicate the risk appetite of prospect users. Next, we augmented their user database with these location variables/ attributes […]

GeoIQ for Lenskart — A Retail Expansion Case Study

In this study, we will discuss how retail major Lenskart has benefitted from its partnership with GeoIQ, a location-based intelligence provider. Having access to location-based data is immensely helping businesses that are running their decision-making engines on data. It has been established fairly well that data is the new fuel for businesses to improve their

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