The success of quick commerce brands in India is picking up, especially in the metro and tier-I cities. These services have paved their way into the daily functioning of the super-busy working class and are witnessing abundant demand. In an interview with the Business Today Magazine, Deepinder Goyal (Founder, Zomato) exclaimed, “Blinkit will be larger […]
The brand in this case study is a premium mattress brand offering orthopedic support products. This case study highlights how GeoIQ helped the brand identify its target audience, help understand the revenue potential of a market, and eventually help open new profitable stores. Premiumization of Indian Products India’s consumer demography is evolving. The unprecedented wealth
Brand Profile Valued at over $78.50 billion in FY21, India’s jewelry market is the second largest in the world. The lion’s share of India’s appetite for jewelry is satisfied by the consumption of gold ornaments with Indians buying over 600 tonnes of gold jewelry in 2021. Following a close second is India’s affinity with silver
A Brief About the Kitchen Appliance Chain In this case study, we are considering the expansion requirement for a company that has leveraged its traditionally strong presence in the kitchenware industry to reimagine itself as a kitchen appliance company catering to a new audience. After being listed on the NSE, the brand leveraged its traditionally
Like any other business, for a fitness brand growth is dependent on being accessible to the right audience on the right street across multiple cities. Apart from this. there are multiple concerns for a fitness chain to address while opening new fitness centers, some of which are: For a major fitness brand in India, GeoIQ
Here’s an excerpt from a candid conversation between Devashish Fuloria, Co-founder and CEO at GeoIQ, and Markandey Upadhyay, Head-BIU at Piramal Finance. The Challenge: Reducing drop-offs and unserved user instances with alternate data sources Being in the lending business, we get all sorts of different loan applications. The traditional way to get more information about
