Brand Profile Valued at over $78.50 billion in FY21, India’s jewelry market is the second largest in the world. The lion’s share of India’s appetite for jewelry is satisfied by the consumption of gold ornaments with Indians buying over 600 tonnes of gold jewelry in 2021. Following a close second is India’s affinity with silver […]
A Brief About the Kitchen Appliance Chain In this case study, we are considering the expansion requirement for a company that has leveraged its traditionally strong presence in the kitchenware industry to reimagine itself as a kitchen appliance company catering to a new audience. After being listed on the NSE, the brand leveraged its traditionally
Like any other business, for a fitness brand growth is dependent on being accessible to the right audience on the right street across multiple cities. Apart from this. there are multiple concerns for a fitness chain to address while opening new fitness centers, some of which are: For a major fitness brand in India, GeoIQ
Here’s an excerpt from a candid conversation between Devashish Fuloria, Co-founder and CEO at GeoIQ, and Markandey Upadhyay, Head-BIU at Piramal Finance. The Challenge: Reducing drop-offs and unserved user instances with alternate data sources Being in the lending business, we get all sorts of different loan applications. The traditional way to get more information about
In conversation with Aparna Manchanda: Head of Risk and Analytics at DMI Finance The Challenge DMI Finance was facing the challenge of getting quality alternate data to fuel their analytics models and understanding what data variables hold the best for credit profiling their non-traditional credit (NTC) users. The Solution They decided to partner with GeoIQ
Quick Service Restaurants thrive on walk-ins. Even though these businesses have partnered with food delivery services for online orders, the overheads and order ticket sizes are the two challenges that come along with it. With hyperlocal targeting, brands in this model can identify specific catchments around their facility with a higher density of their target
