Author name: madhav

Location Data and Intelligence Trends in 2023

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In today’s customer-centric world, businesses and organizations are increasingly harnessing different technologies to optimize operations, improve customer experiences, and drive growth. Location data is particularly valuable in this rapidly changing world, where consumer behavior and market trends can shift rapidly. The geospatial data not only tells us where people are, but also provides insights into […]

GeoIQ’s Solution to Customer Segmentation

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Proper customer segmentation is important because it allows businesses to focus their marketing efforts on specific target markets more likely to purchase their products or services. As there is always a scenario where you’ll find a group of a target audience that you have been not able to cater to for your products/services. So, segmenting

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