The brand in this case study is a premium mattress brand offering orthopedic support products. This case study highlights how GeoIQ helped the brand identify its target audience, help understand the revenue potential of a market, and eventually help open new profitable stores. Premiumization of Indian Products India’s consumer demography is evolving. The unprecedented wealth […]
In the world of business, success isn’t merely about having a great product or service; it’s about finding the right audience to appreciate and benefit from what you offer. Your ideal customers are the key to unlocking growth, loyalty, and profitability. But who are they, and how do you reach them effectively? In this exploration,
The Indian retail industry has had a rather inconsistent curve, but after the pandemic things have picked up a lot. Everything is escalating due to the boom in e-commerce, there are changes in the spending patterns and many newer ways of payments. In this article, we’ll explore the fundamentals of the Indian retail industry, study
Customer data enrichment might sound like a complex term, but it’s actually a straightforward concept with powerful implications. It’s all about taking the customer information you already have and making it even more valuable. Imagine having a treasure map, and customer data enrichment is the key to uncovering hidden gems within your data. In this
In this article, we’ll start by explaining alternative data. What exactly is it? Well, it’s not your typical data. Instead, it’s the kind of information that doesn’t come from traditional sources like financial statements or official reports. It’s the hidden treasure trove of insights that can provide a more accurate, faster, and deeper understanding of
In its most basic form, retail business intelligence is the process of transforming data into valuable insights within the retail sector. This can be achieved through various methodologies, but it typically entails the utilization of analytics to understand emerging trends and recurring patterns. In this article we will understand retail business experience and how it
