Author name: Ayushee

The Role of Location Data In Retail Merchandising

What is Retail Merchandising? The process by which retailers, brands, and other product firms make their goods available in stores is referred to as retail merchandising. Each retail establishment has a unique product line that it sells to customers. The merchandise presentation is crucial when it comes to drawing clients into the store and encouraging […]

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COD Payments in Micro-Localities: A Seller’s Guide

The rise of eCommerce has revolutionized the way people shop in India. With the widespread availability of the internet and smart devices, online shopping has become a common practice in households across the country. Despite this digital shift, one key factor that drives buyers to shop online is the option to pay in cash. COD

Assess Purchase Intent With Address Quality Scores

What Is Purchase Intent? The indicator of a prospect’s propensity to acquire a good or a service is called purchase intent or buying intent. In the digital world, there are many different platforms, including websites, social media, and other marketing channels, where intent data is dispersed. Hence, the difficulty for a SaaS marketing team is

Address Standardization: What is it? Why do it? And how to do it?

Address standardization is the process of accurately registering addresses and converting data to a nation’s official specifications. A high-quality address standardization system will keep a constant and trustworthy single-best record, which is obtained by combining reference data from hundreds of data sources, in order to give complete coverage. By automating the process of transforming addresses

Reduce Return To Origin: Scale Address Validation

Introduction: Return to Origin (RTO) is a significant problem for businesses that rely on accurate and timely delivery of goods to their customers. When a delivery attempt fails due to an incorrect address or the recipient being unavailable, the courier returns the package to the sender or the warehouse, resulting in additional costs, delays, and

Boosting Debt Recovery and Collections with Address Intelligence

Debt collection is a delicate undertaking for lenders as they tend to dabble between debt recovery and retaining customers. Perhaps the most challenging function in the lending ecosystem, debt collection has immense scope for improving its processes. The current challenges with debt collection are: Incomplete or old address information of the debtors Reachability issues due

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