Author name: Abilash Senguttuvan

wholesale and retail market in india

List of Biggest Wholesale and Retail Markets in India

India hosts a wide variety of wholesale and retail markets that cater to the needs of its vast population. These markets’ diverse range of goods attract both traders and customers. This article lists some of the biggest wholesale and retail markets in India, along with the total footfall within a 5-minute walk from the market, […]

What Is a Category Killer and How Do They Impact the Retail Market?

In the retail space, certain business models rise above the competition, reshaping how consumers shop and how businesses operate. One such business model is the category killer. Category killers are designed to dominate a specific market segment, making them crucial for businesses aiming to capture a large market share, outpace smaller competitors, and become the

The Rise & Fall of Big Bazaar – Detailed Case Study

Big Bazaar’s case study is a classic example of retail success and failure. Once a pioneer in Indian organized retail, it gained widespread popularity for its value-driven approach, primarily targeting the middle-class market. However, its meteoric rise was eventually overshadowed by challenges stemming from overexpansion, intense competition, and financial mismanagement. In this article, we shall

Future of Online Shopping and Trends in 2025

Online shopping has come a long way since its inception and it certainly transformed the way consumers interact with their favorite products and brand. The future of online shopping promises to be more personalized, immersive, and efficient with the advent of emerging technologies like AI/ML, AR/VR, and others.  This article explores the key trends shaping

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