competitive intelligence

Using Location Data for Smarter Competitive Intelligence

In today’s fiercely competitive business landscape, staying ahead means not only understanding your customers, but also keeping a close eye on your competitors. Traditional methods of gathering competitive intelligence—such as surveys, audits, or third-party reports—tend to be slow, static, and often out of date. That’s where location data comes into its own. Real-world, real-time, and […]

Managing Seasonal Inventory

Strategies for Managing Seasonal Inventory Fluctuations

The ebb and flow of demand throughout the year is inevitable and predictable to a certain extent. These fluctuations can significantly impact your operations, cash flow, and, ultimately, your bottom line. Though it’s a recurring phenomenon, these seasonal swings don’t behave the same way everywhere. What goes off the shelves in one city, or store,

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