{"id":4729,"date":"2024-12-09T13:00:33","date_gmt":"2024-12-09T07:30:33","guid":{"rendered":"http:\/\/geoiq.ai\/blog\/?p=4729"},"modified":"2024-12-09T16:58:41","modified_gmt":"2024-12-09T11:28:41","slug":"city-and-market-recommendations-for-expansion","status":"publish","type":"post","link":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/","title":{"rendered":"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions"},"content":{"rendered":"\n<p>A wellness and beauty services and products brand wanted site recommendations in high-priority cities and micro-markets where their stores will perform best with product category-wise split of predicted revenue at each location. The brand already has 200+ existing stores and wants to open the next 100.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#The_Challenge\" title=\"The Challenge:&nbsp;\">The Challenge:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#The_Outcome\" title=\"The Outcome:\">The Outcome:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#About_the_client\" title=\"About the client:\">About the client:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Methodology\" title=\"Methodology:\">Methodology:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Step_1\" title=\"Step 1:\">Step 1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Step_2\" title=\"Step 2:\">Step 2:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Step_3\" title=\"Step 3:\">Step 3:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Step_4\" title=\"Step 4:\">Step 4:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Insights\" title=\"Insights:\">Insights:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Performance_defining_indicators\" title=\"Performance defining indicators:\">Performance defining indicators:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span><strong>The Challenge<\/strong>:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To identify which cities to prioritize for their next 100 stores<\/li>\n\n\n\n<li>Further, to identify suitable micro-markets to target within these cities<\/li>\n\n\n\n<li>Predict the overall revenue range at a location<\/li>\n\n\n\n<li>Predict category-wise split of anticipated revenue<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Outcome\"><\/span><strong>The Outcome:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To date, with GeoIQ\u2019s recommended locations and revenue prediction model, the brand has opened 35 new successful locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_client\"><\/span><strong>About the client:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A renowned wellness and beauty services provider with a strong presence across 100+&nbsp; cities in India. The brand offers a wide range of services, including slimming, beauty, and dermatological solutions, alongside a diverse portfolio of personal care products. Known for its commitment to holistic well-being, the company operates through a mix of physical locations. This case study will explore how data-driven insights helped the brand locate sites with maximum revenue potential. Also, predicting category-wise revenue potential in each zone for ideal product\/service mix and strategy for different regions or cities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Methodology\"><\/span><strong>Methodology:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1\"><\/span><em>Step 1: <\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Assess the revenue data of all the current existing stores considering the store area\/size. Bifurcate the existing stores into four zones: North, East, South, West.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2\"><\/span><em>Step 2: <\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Identify <a href=\"https:\/\/geoiq.ai\/in\/solutions\/trade-area-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">catchment<\/a> attributes defining their successful locations as compared to the non-successful ones.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfXCdolUUprd04PGvEtIwZemTBEVaDawxvsU2uhWcUlIIqJUSCQQ0yimC1W1B6-ZiMWg5xMpY5uVcK2VINLFpHnKP7olMRf2oi0pwfEKy-sBjp1LEA9Re2kJi9K9j2vdpQ3lTKJI4mgSC15n2niqOMjNjI?key=hN5a4sf3T5DCVM4AtDj0gw\" alt=\"\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3\"><\/span><em>Step 3: <\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Create models to predict overall store revenue and potential revenue for each product\/service category at new recommended locations in each zone.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeIUTkxXzwLTcy15y_gKVcoDXu9iO1_GgoHMs3t6hmKNFUR1yg87cdeOcn3EeNI7KeAHn8P-8AU784iE8iO_eNu80lQbxTgQaBMcR9HCyawi2T5fo-Yp4PsJ5c4UZ9bU3fOt1Eq_SADxb8v5kHfsnWz6c26?key=hN5a4sf3T5DCVM4AtDj0gw\" alt=\"\" style=\"width:702px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4\"><\/span><em>Step 4: <\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recommend locations for new stores with the highest revenue potential in non-cannibalized markets.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXewTqENnHfuYtpTD-CxUS3xafWpRT7Ws32UyRvNkhWHw2m8OrSUz5z59E8_1D_WbNBMuz_zYdo6xAywRrxUPP2aEd5GdhUsI2QFBV8fKMwHnOwQnIerta7TpFwVhKqMag71b4WjmlEha9GJORrih58qBbyA?key=hN5a4sf3T5DCVM4AtDj0gw\" alt=\"\" style=\"width:792px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Distribution of total addressable market (TAM), highlighting the revenue potential across various locations<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insights\"><\/span><strong>Insights:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The recommended high-potential locations were characterized by the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_defining_indicators\"><\/span>Performance defining indicators:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend Indicators: such as spending on restaurants in the catchment, high-end brand presence<\/li>\n\n\n\n<li>Presence of complimentary outlets: such as density of salons, cosmetic stores, supermarkets<\/li>\n\n\n\n<li>Target Audience: such as density of high-income households in the catchment, working women population<\/li>\n\n\n\n<li>Market Characteristics: Density of brands nearby, Higher commercial rentals, high footfall for adjunct brands&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/geoiq.ai\/in\">GeoIQ<\/a>&#8216;s data-driven location recommendations and revenue prediction model successfully empowered the wellness and beauty brand to strategically expand their footprint across high-potential cities and micro-markets. By identifying 100 optimal locations with strong monthly revenue potential the brand has already opened 35 new stores. This data-backed approach not only minimized risk but also ensured efficient resource allocation for their next phase of expansion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/retailiq.geoiq.ai\/in\/signup?utm_source=Blog&amp;utm_medium=CTA&amp;utm_campaign=blog+sign-up\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/CTA-01-1024x300.png\" alt=\"\" class=\"wp-image-4747\" srcset=\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/CTA-01-1024x300.png 1024w, http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/CTA-01-300x88.png 300w, http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/CTA-01-768x225.png 768w, http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/CTA-01-1536x451.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.<\/p>\n","protected":false},"author":7,"featured_media":4730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[40,170,168,167,51,169],"class_list":["post-4729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-location-data","tag-locationai","tag-offline-expansion","tag-offline-store","tag-retail-expansion","tag-salon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions - GeoIQ Blog<\/title>\n<meta name=\"description\" content=\"A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions - GeoIQ Blog\" \/>\n<meta property=\"og:description\" content=\"A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"GeoIQ Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-09T07:30:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T11:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4300\" \/>\n\t<meta property=\"og:image:height\" content=\"2419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vaishali Advani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@geoiq_ai\" \/>\n<meta name=\"twitter:site\" content=\"@geoiq_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vaishali Advani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\"},\"author\":{\"name\":\"Vaishali Advani\",\"@id\":\"http:\/\/geoiq.ai\/blog\/#\/schema\/person\/27c6bc1e1d980faf40d2ec4663adc2bc\"},\"headline\":\"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions\",\"datePublished\":\"2024-12-09T07:30:33+00:00\",\"dateModified\":\"2024-12-09T11:28:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png\",\"keywords\":[\"Location Data\",\"locationAI\",\"offline expansion\",\"offline store\",\"retail expansion\",\"salon\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\",\"url\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\",\"name\":\"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions - GeoIQ Blog\",\"isPartOf\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png\",\"datePublished\":\"2024-12-09T07:30:33+00:00\",\"dateModified\":\"2024-12-09T11:28:41+00:00\",\"description\":\"A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.\",\"breadcrumb\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage\",\"url\":\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png\",\"contentUrl\":\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png\",\"width\":4300,\"height\":2419},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/geoiq.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/geoiq.ai\/blog\/#website\",\"url\":\"http:\/\/geoiq.ai\/blog\/\",\"name\":\"GeoIQ\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/geoiq.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/geoiq.ai\/blog\/#organization\",\"name\":\"GeoIQ\",\"url\":\"http:\/\/geoiq.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/geoiq.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/05\/cropped-geoIQ-logo-350x100-1.png\",\"contentUrl\":\"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/05\/cropped-geoIQ-logo-350x100-1.png\",\"width\":300,\"height\":100,\"caption\":\"GeoIQ\"},\"image\":{\"@id\":\"http:\/\/geoiq.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/geoiq_ai\",\"https:\/\/www.linkedin.com\/company\/geoiq-ai\/\",\"https:\/\/medium.com\/geoiq-io\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/geoiq.ai\/blog\/#\/schema\/person\/27c6bc1e1d980faf40d2ec4663adc2bc\",\"name\":\"Vaishali Advani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/geoiq.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84a496006a31ddefee42e18b2b3e74715d0fd98b2bb5dbc74ecf450fa53ecc8c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84a496006a31ddefee42e18b2b3e74715d0fd98b2bb5dbc74ecf450fa53ecc8c?s=96&d=mm&r=g\",\"caption\":\"Vaishali Advani\"},\"url\":\"http:\/\/geoiq.ai\/blog\/author\/vaishali-advani\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions - GeoIQ Blog","description":"A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/","og_locale":"en_US","og_type":"article","og_title":"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions - GeoIQ Blog","og_description":"A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.","og_url":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/","og_site_name":"GeoIQ Blog","article_published_time":"2024-12-09T07:30:33+00:00","article_modified_time":"2024-12-09T11:28:41+00:00","og_image":[{"width":4300,"height":2419,"url":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png","type":"image\/png"}],"author":"Vaishali Advani","twitter_card":"summary_large_image","twitter_creator":"@geoiq_ai","twitter_site":"@geoiq_ai","twitter_misc":{"Written by":"Vaishali Advani","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#article","isPartOf":{"@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/"},"author":{"name":"Vaishali Advani","@id":"http:\/\/geoiq.ai\/blog\/#\/schema\/person\/27c6bc1e1d980faf40d2ec4663adc2bc"},"headline":"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions","datePublished":"2024-12-09T07:30:33+00:00","dateModified":"2024-12-09T11:28:41+00:00","mainEntityOfPage":{"@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/"},"wordCount":432,"publisher":{"@id":"http:\/\/geoiq.ai\/blog\/#organization"},"image":{"@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage"},"thumbnailUrl":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png","keywords":["Location Data","locationAI","offline expansion","offline store","retail expansion","salon"],"articleSection":["Case Study"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/","url":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/","name":"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions - GeoIQ Blog","isPartOf":{"@id":"http:\/\/geoiq.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage"},"image":{"@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage"},"thumbnailUrl":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png","datePublished":"2024-12-09T07:30:33+00:00","dateModified":"2024-12-09T11:28:41+00:00","description":"A wellness and beauty brand wanted site recommendations in high-priority markets with revenue predictions at each location.","breadcrumb":{"@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#primaryimage","url":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png","contentUrl":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/12\/Saloon.png","width":4300,"height":2419},{"@type":"BreadcrumbList","@id":"http:\/\/geoiq.ai\/blog\/city-and-market-recommendations-for-expansion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/geoiq.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Recommending cities and micro-markets for a leading wellness and beauty brand, with revenue range predictions"}]},{"@type":"WebSite","@id":"http:\/\/geoiq.ai\/blog\/#website","url":"http:\/\/geoiq.ai\/blog\/","name":"GeoIQ","description":"","publisher":{"@id":"http:\/\/geoiq.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/geoiq.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/geoiq.ai\/blog\/#organization","name":"GeoIQ","url":"http:\/\/geoiq.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/geoiq.ai\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/05\/cropped-geoIQ-logo-350x100-1.png","contentUrl":"http:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2024\/05\/cropped-geoIQ-logo-350x100-1.png","width":300,"height":100,"caption":"GeoIQ"},"image":{"@id":"http:\/\/geoiq.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/geoiq_ai","https:\/\/www.linkedin.com\/company\/geoiq-ai\/","https:\/\/medium.com\/geoiq-io"]},{"@type":"Person","@id":"http:\/\/geoiq.ai\/blog\/#\/schema\/person\/27c6bc1e1d980faf40d2ec4663adc2bc","name":"Vaishali Advani","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/geoiq.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84a496006a31ddefee42e18b2b3e74715d0fd98b2bb5dbc74ecf450fa53ecc8c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84a496006a31ddefee42e18b2b3e74715d0fd98b2bb5dbc74ecf450fa53ecc8c?s=96&d=mm&r=g","caption":"Vaishali Advani"},"url":"http:\/\/geoiq.ai\/blog\/author\/vaishali-advani\/"}]}},"_links":{"self":[{"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/posts\/4729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/comments?post=4729"}],"version-history":[{"count":4,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/posts\/4729\/revisions"}],"predecessor-version":[{"id":4748,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/posts\/4729\/revisions\/4748"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/media\/4730"}],"wp:attachment":[{"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/media?parent=4729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/categories?post=4729"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/geoiq.ai\/blog\/wp-json\/wp\/v2\/tags?post=4729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}