{"id":1443,"date":"2023-11-15T09:22:47","date_gmt":"2023-11-15T09:22:47","guid":{"rendered":"https:\/\/blog-api.geoiq.ai\/?p=1443"},"modified":"2024-07-26T12:55:07","modified_gmt":"2024-07-26T07:25:07","slug":"total-addressable-market-what-it-is-and-how-its-calculated","status":"publish","type":"post","link":"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/","title":{"rendered":"Total Addressable Market &#8211; What it is and How it&#8217;s Calculated?"},"content":{"rendered":"\n<p>In the world of business and entrepreneurship, one of the most crucial concepts to grasp is the Total Addressable Market (TAM). Understanding your TAM is like having a treasure map that can guide you to success in the competitive landscape of business. In this blog post, we&#8217;ll delve into what TAM is, why it&#8217;s important, and how to calculate it effectively. Additionally, we&#8217;ll explore an innovative approach to calculating TAM with RetailIQ and why knowing your TAM is essential before expanding your business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#What_is_Total_Addressable_Market\" title=\"What is Total Addressable Market?\">What is Total Addressable Market?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Why_is_it_important\" title=\"Why is it important?\">Why is it important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Strategic_Decisions\" title=\"Strategic Decisions\">Strategic Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Investor_Attraction\" title=\"Investor Attraction\">Investor Attraction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Resource_Allocation\" title=\"Resource Allocation\">Resource Allocation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Competitive_Analysis\" title=\"Competitive Analysis\">Competitive Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Growth_Projections\" title=\"Growth Projections\">Growth Projections<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#How_to_Calculate_TAM\" title=\"How to Calculate TAM?\">How to Calculate TAM?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#1_Define_Your_Market\" title=\"1. Define Your Market\">1. Define Your Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#2_Identify_Relevant_Variables\" title=\"2. Identify Relevant Variables\">2. Identify Relevant Variables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#3_Calculate_Market_Size\" title=\"3. Calculate Market Size\">3. Calculate Market Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#4_Account_for_Growth\" title=\"4. Account for Growth\">4. Account for Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#5_Factor_in_Competition\" title=\"5. Factor in Competition\">5. Factor in Competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#The_New_Way_of_Calculating_TAM_with_RetailIQ\" title=\"The New Way of Calculating TAM with RetailIQ\">The New Way of Calculating TAM with RetailIQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#1_Data_Integration\" title=\"1. Data Integration\">1. Data Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#2_Predictive_Analytics\" title=\"2. Predictive Analytics\">2. Predictive Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#3_Narrow_Down_Your_TG\" title=\"3. Narrow Down Your TG\">3. Narrow Down Your TG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#4_Identify_Look-alike_catchments\" title=\"4. Identify Look-alike catchments\">4. Identify Look-alike catchments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"http:\/\/geoiq.ai\/blog\/total-addressable-market-what-it-is-and-how-its-calculated\/#Know_Your_TAM_Before_Expanding\" title=\"Know Your TAM Before Expanding\">Know Your TAM Before Expanding<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Total_Addressable_Market\"><\/span><strong>What is Total Addressable Market?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Total Addressable Market (TAM) is a fundamental concept in business strategy and market analysis. At its core, TAM represents the entire revenue opportunity that exists for a specific product or service within a defined market. In simpler terms, it&#8217;s the maximum revenue a business could potentially generate if it captured 100% of the market demand for its offering.<\/p>\n\n\n\n<p>TAM helps businesses gain a clear understanding of the size and potential of the market they are operating in. This understanding is vital for making informed decisions about market entry, product development, pricing strategies, and growth projections. Essentially, TAM serves as a crucial reference point for businesses to set realistic goals and gauge their performance against the broader market opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_it_important\"><\/span><strong>Why is it important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategic_Decisions\"><\/span>Strategic Decisions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Knowing your TAM is essential for making informed strategic decisions. It helps businesses identify which markets to enter, which products or services to prioritize, and where to allocate resources most effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Investor_Attraction\"><\/span><strong>Investor Attraction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Investors are keenly interested in the TAM of a business. They want to know that the company operates in a market with significant growth potential. A well-defined TAM can make your business more appealing to potential investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resource_Allocation\"><\/span><strong>Resource Allocation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By understanding the size of the market, businesses can allocate their resources more efficiently. This ensures that marketing, sales, and product development efforts are focused on areas with the highest revenue potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitive_Analysis\"><\/span><strong>Competitive Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TAM analysis also allows businesses to evaluate their competitive position. It helps identify gaps in the market and areas where competition is intense, enabling businesses to formulate strategies to gain a competitive advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_Projections\"><\/span><strong>Growth Projections<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TAM serves as a basis for projecting future growth. It allows businesses to set realistic targets for market share and revenue growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Calculate_TAM\"><\/span><strong>How to Calculate TAM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2023\/11\/addressable-market_infograph-1024x536.jpg\" alt=\"ways to calculate total addressable market\" class=\"wp-image-1465\"\/><figcaption class=\"wp-element-caption\"><em><kbd>Source: Zoominfo<\/kbd><\/em><\/figcaption><\/figure>\n\n\n\n<p>Calculating TAM involves a systematic approach that considers various factors. Here&#8217;s a step-by-step guide to calculating TAM:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_Your_Market\"><\/span><strong>1. Define Your Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Start by clearly defining the market you intend to analyze. This could be a geographic region, an industry sector, or a specific customer segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_Relevant_Variables\"><\/span><strong>2. Identify Relevant Variables<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gather data on the variables that influence your market, such as the number of potential customers, their demographics, and buying behavior. Use both primary and secondary research sources to gather this information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Calculate_Market_Size\"><\/span><strong>3. Calculate Market Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are several methods to calculate market size, depending on the available data and market characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top-down Approach: Start with a broad industry figure and narrow it down to your specific market segment. For example, if you&#8217;re in the smartphone industry, you can start with the global smartphone market size and then focus on the market size for a particular region or customer segment.<\/li>\n\n\n\n<li>Bottom-up Approach: Estimate the size of your target market by analyzing customer data, surveys, and research specific to your product or service.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Account_for_Growth\"><\/span><strong>4. Account for Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consider market growth rates by examining historical data and industry trends. This will help you project how the market will evolve in the coming years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Factor_in_Competition\"><\/span><strong>5. Factor in Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analyze the competitive landscape within your market. This involves identifying key competitors, their market share, and growth rates. This information helps you understand your potential market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_New_Way_of_Calculating_TAM_with_RetailIQ\"><\/span><strong>The New Way of Calculating TAM with Retail<\/strong>IQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Traditionally, calculating TAM involved a labor-intensive process of data collection, analysis, and number crunching. However, with the advent of advanced analytics and AI, there&#8217;s a more efficient and accurate way to calculate TAM, and that&#8217;s where <a href=\"https:\/\/geoiq.ai\/blog\/retailiq-unlock-limitless-growth-opportunities-with-geoiq\">RetailIQ <\/a>comes into play.<\/p>\n\n\n\n<p>RetailIQ is a cutting-edge AI-powered platform designed to revolutionize market analysis and TAM calculations. It combines vast datasets, machine learning algorithms, and real-time market insights to provide businesses with a comprehensive and precise understanding of their TAM.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/geoiq.ai\/blog\/wp-content\/uploads\/2023\/11\/TAM-Map-1024x928.png\" alt=\"Plot of catchments under TAM\" class=\"wp-image-1445\"\/><\/figure>\n\n\n\n<p>Here&#8217;s how RetailIQ transforms TAM calculation:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Data_Integration\"><\/span><strong>1. Data Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>RetailIQ aggregates a wide range of data sources, including consumer behavior data, economic indicators, and industry-specific statistics. This data integration ensures that your TAM calculation is based on the most up-to-date and relevant information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Predictive_Analytics\"><\/span><strong>2. Predictive Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>RetailIQ employs advanced predictive analytics to forecast market growth and trends accurately. By analyzing historical data and considering various variables, it provides businesses with a highly accurate projection of future market conditions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Narrow_Down_Your_TG\"><\/span><strong>3. Narrow Down Your TG<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>RetailIQ&#8217;s advanced analytics empowers businesses to narrow down their target group with precision. It identifies the most relevant <a href=\"https:\/\/geoiq.ai\/blog\/geoiqs-solution-to-customer-segmentation\">customer segmentation <\/a>based on factors beyond demographics, behavior, and purchasing history. When location attributes are aligned with user behavior you get a more targeted specific TG This means you can tailor your marketing efforts to resonate with the people who are most likely to become loyal customers, ensuring maximum impact with your resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Identify_Look-alike_catchments\"><\/span><strong>4. Identify Look-alike catchments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With RetailIQ, you can identify and target look-alike <a href=\"https:\/\/geoiq.ai\/blog\/what-is-a-catchment-area\">catchments areas<\/a> that share similarities with your existing successful markets. This data-driven approach allows you to expand into new areas more confidently, as you&#8217;re leveraging the proven strategies that worked in your current markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_TAM_Before_Expanding\"><\/span><strong>Know Your TAM Before Expanding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, understanding your Total Addressable Market is a foundational aspect of strategic planning and business success. It empowers you to make data-driven decisions, attract investors, allocate resources efficiently, and set realistic growth targets.<\/p>\n\n\n\n<p>While the traditional methods of TAM calculation have served businesses well, the advent of AI and advanced analytics has opened new doors to more accurate and dynamic market analysis. RetailIQ is just one example of how technology is transforming the way we calculate TAM, making it more accessible and actionable than ever before.<\/p>\n\n\n\n<p>So, before you embark on your next business expansion or product launch, make sure you know your TAM. It&#8217;s not just a number; it&#8217;s the key to unlocking your full market potential and achieving sustainable growth in today&#8217;s competitive business landscape. With the right tools and insights, you can navigate your way to success with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of business and entrepreneurship, one of the most crucial concepts to grasp is the Total Addressable Market (TAM). Understanding your TAM is like having a treasure map that can guide you to success in the competitive landscape of business. In this blog post, we&#8217;ll delve into what TAM is, why it&#8217;s important, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[54,58,59,60],"class_list":["post-1443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-site-analysis","tag-tam","tag-tg-analysis","tag-total-addressable-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total Addressable Market - What it is and How it&#039;s Calculated? 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